Fox-Star Studios

One of the India's largest film producers and distributors owned by U.S. based 20th Century Fox.

Mr. X Movie

What & How?

RevealMrX.com – Followers to decide which part (broken into 6 boxes) of the poster gets revealed first by their tweets. The box with the max. tweets got revealed first.

Impact

  • Within 4 hours (11 am to 3 pm), we had a total of 11,421 tweets, a total of 771 unique contributors.
  • Timeline Deliverables were 1,47,33,036 (Timeline deliveries represent the total possible number of times someone could have viewed a particular message).
  • 67% of the tweets were original tweets.
  • Top 20 tweeples contributed to the 63% of the entire tweets.

Bullet Raja

What & How?

RevealMrX.com – Followers to decide which part (broken into 6 boxes) of the poster gets revealed first by their tweets. The box with the max. tweets got revealed first.

Impact

  • Within 4 hours (11 am to 3 pm), we had a total of 11,421 tweets, a total of 771 unique contributors.
  • Timeline Deliverables were 1,47,33,036 (Timeline deliveries represent the total possible number of times someone could have viewed a particular message).
  • 67% of the tweets were original tweets.
  • Top 20 tweeples contributed to the 63% of the entire tweets.

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